MKTG-58900 Integrated Marketing Communications

Marketing communications, including advertising, sales promotions, public relations and social media marketing, is playing an increasingly important role as companies look to effectively and efficiently reach target markets with traditional and new media channels. This course explores methods of integrating all marketing communications tools, while working within a defined marketing strategy, established budget, and considering media costs and varying buying situations.

Credits

3

Prerequisite

MKTG 51000