Music Merchandising / Bachelor of Arts
Total Credit Hours: 128
Major Credit Hours: 62
Music Merchandising majors combine their musical studies with courses in business and marketing to prepare themselves for music business careers, such as music retailers, sales representatives, sound technicians and talent agents, as well as careers in symphony and opera management. The program involves an internship experience, often at world-class organizations like the Lyric Opera of Chicago.
Degree Requirements
I. Core Courses (62)
| 14-120 | Music Theory I | 3 |
| 14-122 | Music Theory I Lab | 1 |
| 14-121 | Music Theory II | 3 |
| 14-123 | Music Theory II Lab | 1 |
| 14-190 | Music Literature | 3 |
| 14-220 | Music Theory III | 3 |
| 14-222 | Music Theory III Lab | 1 |
| 14-221 | Music Theory IV | 3 |
| 14-223 | Music Theory IV Lab | 1 |
| 14-310 | Music Merchandising | 3 |
| 14-311 | Music History I | 3 |
| 14-312 | Music History II | 3 |
| 14-498 | Internship | 3 |
| 14-182 | Applied Piano | 2 |
14-xxx
| Applied voice, guitar, or orchestral instrument (three semesters) | 6 |
-
| Ensembles (eight semesters) | 8 |
| 25-200 | Principles of Marketing | 3 |
| 25-299 | Current Topics in Marketing Strategies | 3 |
| 25-315 | Advertising | 3 |
| 25-374 | Salesmanship | 3 |
| 25-376 | Social Media Marketing Strategies | 3 |
| 14-497 | Music Seminar | 0 |
(One semester of
14-182 Applied Piano is required of all Music Merchandising majors.
Regarding 14-xxx, pianists may choose to take all four semesters of applied music as piano.)
II. The advanced writing requirement is met by Music Merchandising majors by the successful completion of 14-311 Music History I and 14-312 Music History II.
III. Comprehensive examinations in Music theory and history are required by the department for graduation. The capstone course, 14-497 Music Seminar, offered online, is designed to prepare Music Merchandising majors for these examinations.