300

This is an introductory course in social media marketing. It discusses how to use the social media to market your company's services and products. It defines what social media is and lists the different types of social media technologies available such as Twitter, LinkedIn, Facebook, Delicious, Digg, Myspace, YouTube, Yelp, Google, Flickr, Upcoming, Squidoo and Podcast. The course discusses the process of developing a marketing plan using social media and also presents how to measure the effectiveness of social media and the ROI using a number of metrics.

Exploring one of the most exciting and visible components of business, students will examine the key functions of advertising agencies, their use of the various media, and the techniques employed to develop effective advertisements. As part of this course, students will develop a complete advertising campaign, there-by obtaining hands-on experience with creative design, media planning and budgeting.

Encompassing much more than dealing with consumers, salesmanship plays a role in nearly every aspect of business communication, from interviewing for a job to presenting ideas and recommendations to management. Building on buyer motivations (the psychology of selling) and social styles, students learn to develop and deliver effective presentations that close more sales and build long-term customer relationships.

Students explore the ways firms utilize digital technology to optimize their business through greater efficiency and more effective marketing strategies. In the ever-changing world of electronic business and the Internet, students learn the principles that drive e-business and the strategies that have defined success or led to failure. Students learn about digital communications, the 4 Ps in relation to the Internet, e-commerce, online research, customer relationship management and more- as the internet continues to evolve.