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Music Merchandising / Bachelor of Arts

Total Credit Hours: 128

Major Credit Hours: 62

Music Merchandising majors combine their musical studies with courses in business and marketing to prepare themselves for music business careers, such as music retailers, sales representatives, sound technicians and talent agents, as well as careers in symphony and opera management. The program involves an internship experience, often at world-class organizations like the Lyric Opera of Chicago.

Degree Requirements

Program: BA-MUSM-A

I. Core Courses (62)

MUSC-12000Music Theory 1

3
MUSC-12200Music Theory 1 Lab

1
MUSC-12100Music Theory 2

3
MUSC-12300Music Theory 2 Lab

1
MUSC-18200Applied Piano

2
MUSC-19000Music Literature

3
MUSC-21000Introduction to Music Merchandising

3
MUSC-22000Music Theory 3

3
MUSC-22200Music Theory 3 Lab

1
MUSC-22100Music Theory 4

3
MUSC-22300Music Theory 4 Lab

1
MUSC-29900Introduction to Recording and Computer Music

3
MUSC-31000Music Merchandising

3
MUSC-31100Music History 1

3
MUSC-31200Music History 2

3
MUSC-49700Music Seminar

0
MUSC-49800Internship

3
MUSC-XXXXXApplied Lessons

6
MUSC-XXXXXEnsembles

8
MKTG-20000Principles of Marketing

3
MKTG-29900Current Topics in Marketing Strategies

3
MKTG-37600Social Media Marketing Strategies

3

II. Advanced Writing Requirement

The advanced writing requirement of the General Education curriculum is satisfied by successful completion of:
MUSC-31100Music History 1

3
MUSC-31200Music History 2

3

III. Comprehensive examinations in Music theory and history are required by the department for graduation. The capstone course, MUSC 49700 Music Seminar, offered online, is designed to prepare Music Merchandising majors for these examinations.