MKTG-60700 Search Engine Optimization Methods

This course discusses search engine optimization (SEO) techniques. These techniques are used to help increase the amount of traffic to your website. This is done by increasing the website’s rankings generated by the different search engines. The course also discusses how to improve and modify the website pages and links to be SEO. Additionally the course presents several tools available online that can support SEO implementation such as keyword page rank tools, research and selection tools, website analysis tools, and directory search tools.

Credits

Prerequisite

INSY 50400 and MKTG 58200

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