300

In an exciting mix of psychology, science, and business decision making, marketers determine why consumers act the way they do. In this course, students learn the science of consumer behavior (why people buy) and the art of marketing based on this science.

This is an introductory course in social media marketing.  It discusses how to use the social media to market your company's services and products.  It defines what social media is and lists the different types of social media technologies available such as Twitter, LinkedIn, Facebook, Delicious, Digg, Myspace, YouTube, Yelp, Google, Flickr, Upcoming, Squidoo and Podcast.  The course discusses the process of developing a marketing plan using social media and also presents how to measure the effectiveness of social media and the ROI using a number of metrics.

Exploring one of the most exciting and visible components of business, students will examine the key functions of advertising agencies, their use of the various media, and the techniques employed to develop effective advertisements. As part of this course, students will develop a complete advertising campaign, there-by obtaining hands-on experience with creative design, media planning and budgeting.

Encompassing much more than dealing with consumers, salesmanship plays a role in nearly every aspect of business communication, from interviewing for a job to presenting ideas and recommendations to management. Building on buyer motivations (the psychology of selling) and social styles, students learn to develop and deliver effective presentations that close more sales and build long-term customer relationships.

This course discusses the strategic implementation of online social media tools as they relate to a firm's integrated marketing communication strategies. Students learn how companies position their marketing mix in the online world to contribute to the firm's ultimate bottom line. Students get immersed in the tools and strategies that attract and engage visitors to a firm's online presence. Students study and analyze websites, social media sites, and affiliate sites to gain the "big picture" on how successful companies utilize the online world to attract their target audience and achieve their business goals.

This intensive weekend seminar focuses on a current issue or topic with emphasis on student involvement and participation.

The purpose of this training is to provide individuals and intact teams with useful concepts and practical tools for increasing team effectiveness.  Specifically, team members learn about team basis and the characteristics of effective teams as well as model for team development.  In addition, they are given many opportunities to apply specific team development methods, tools and activities.

This seminar is designed for students to assess their negotiation style, learn strategies to migrate their negotiation style to achieve win/win outcomes, and practice those skills using scenarios they encounter in everyday life.  This enjoyable skill building program also teaches students various tactics that are used to secure concessions in a negotiation, and how to defend against them.

Students will be exposed to the theories, frameworks and cases of Corporate Social Responsibility (CSR). We investigate "good practices" of companies who have implemented socially responsible strategies while maintaining or maximizing financial returns.  Students will develop their own repertoire of tools and implementation strategies that can be utilized across industries and sectors to set up CSR strategies that yield both financial and social profit.  Students will gain both a broad understanding of the issues within external and internal corporate responsibility, and deep vertical knowledge on industries of their selection.