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Music Merchandising / Bachelor of Arts

Total Credit Hours: 128

Major Credit Hours: 62

Music Merchandising majors combine their musical studies with courses in business and marketing to prepare themselves for music business careers, such as music retailers, sales representatives, sound technicians and talent agents, as well as careers in symphony and opera management. The program involves an internship experience, often at world-class organizations like the Lyric Opera of Chicago.

Degree Requirements

I. Core Courses (62)

14-120Music Theory I

3
14-122Music Theory I Lab

1
14-121Music Theory II

3
14-123Music Theory II Lab

1
14-182Applied Piano

2
14-190Music Literature

3
14-210Introduction to Music Merchandising

3
14-220Music Theory III

3
14-222Music Theory III Lab

1
14-221Music Theory IV

3
14-223Music Theory IV Lab

1
14-299Introduction to Recording and Computer Music

3
14-310Music Merchandising

3
14-311Music History I

3
14-312Music History II

3
14-497Music Seminar

0
14-498Internship

3
14-xxx Applied Lessons

6
14-yyyEnsembles

8
25-200Principles of Marketing

3
25-299Current Topics in Marketing Strategies

3
25-376Social Media Marketing Strategies

3

II. The Advanced Writing requirement is met by Music Merchandising majors by the successful completion of 14-311 Music History I and 14-312 Music History II.

III. Comprehensive examinations in Music theory and history are required by the department for graduation. The capstone course, 14-497 Music Seminar, offered online, is designed to prepare Music Merchandising majors for these examinations.