Marketing / Bachelor of Science

Total Credit Hours: 128

Major Credit Hours: 64

Degree Requirements

I. Core Courses (40)

04-200Basic Macroeconomics

3

04-201Basic Microeconomics

3

23-120Principles of Accounting I

3

23-121Principles of Accounting II

3

24-349Business Statistics

3

24-350Decision Science

3

25-200Principles of Marketing

3

61-200Principles of Management

3

61-250Business Law I

3

61-300Business Communication in the Digital Age

3

61-390Management Seminar

1

62-200Principles of Finance

3

63-200Introduction to Information Systems

3

64-396Major Field Test

0

Select one of the following:

24-230Finite Mathematics

3

24-240Business Calculus

3

II. Traditional Marketing Track (21)

25-300Consumer Behavior

3

25-315Advertising

3

25-374Salesmanship

3

25-402Public Relations

3

25-465Marketing Research

3

25-468International Marketing

3

25-470Marketing Strategy

3

Select one elective (3):

25-299Current Topics in Marketing Strategies

3

25-305Introduction to Social Media Marketing

3

25-376Social Media Marketing Strategies

3

III. The advanced writing requirement of the General Education curriculum is satisfied by Marketing majors by successful completion of Business Communication in the Digital Age (61-300).