400

This course introduces the practical applications and core principles that define public relations as a critical function of the management of any individual or organization. Students learn how public relations has evolved in response to changes in our culture and society. They also learn about public opinion, ethics, communication, crisis management, the media and the law as they relate to an organization's relationship with their "publics."

Study and practice in developing media for the Web. Students learn how to use industry standard software to create, edit, and process digital media content for use in specific applications such as interactive websites and platforms.  This course is "hands on" allowing students to take digital photographs and video, edit these visuals, and incorporate the product into websites and social media.  Student teams follow a production process:  concept, design, content development, product testing, and publishing to learn how to create media that effectively uses marketing strategies on websites and Social Media tools.

Public Relations is about building mutually beneficial relationships between organizations and their audiences. Today we recognize new ways of doing this, specifically using social media. It is social, personal, and messages are spread by the masses. This course discusses the development of PR contents for all types of social media such as blogs, newsrooms, wikis, twitters, website copy, SEO, press releases, and taglines.

A critical part of decision-making, marketing research helps management identify and capitalize on marketplace opportunities. Students learn to design and conduct research studies, then analyze and interpret the results to answer business questions.

Students explore and analyze international markets and strategies.

In the competitive climate of today's business world, marketing is making an increasingly important contribution in both setting and achieving company objectives. Analyzing an industry and its companies in detail, and drawing on all aspects of marketing theory, students learn to develop and present a comprehensive "marketing plan" - the centerpiece of marketing planning. This capstone course should be completed as one of the student's final marketing courses.

This internship is designed to provide students with controlled on-the-job experience with participating businesses, industries and governmental organizations. Students may be eligible for an internship with jobs they currently have. A limited number of internships/jobs are also available through the internship coordinator.

This internship is designed to provide students with controlled on-the-job experience with participating businesses, industries and governmental organizations. Students may be eligible for an internship with their current position if it has an international emphasis and is approved by the Internship Coordinator. A limited number of internships/jobs are also available through the internship coordinator. Marketing major, Junior or Senior status, 2.75 GPA or above, and consent of the internship coordinator and the director of the International Business Program.