Public Relations/Advertising / Bachelor of Arts

Total Credit Hours: 128
Major Credit Hours: 48

The Bachelor of Arts degree in Public Relations/Advertising prepares skilled, knowledgeable, and ethical communication professionals for 21st century careers.

The Public Relations/Advertising major is an interdisciplinary program for students interested in a career in a variety of strategic communications areas including public relations, advertising, social media management, and media relations. Students take coursework on the theory and practice of public relations and advertising as well as acquire essential skills in communication technology and research. The curriculum includes opportunities to learn the creative production of promotional materials, web design, and event planning.

Students also have the opportunity to work in campus media, to join the National Communication Association Student Club, and to join the Social Media Club as well as to participate in the department internship program. A minor in Public Relations/Advertising is also available.

Majors in Public Relations/Advertising may not double major in another Communication Department major unless they take a separate set of 4 upper-division Communication courses (12 credit hours) in the second major.

Degree Requirements

Program: BA-PUBR-A

I. Core Courses (45)

COMM-10800Writing for Media

3

COMM-11400Publications Design

3

-
OR

COMM-38200Web Design

3

COMM-18000Introduction to Visual Media

3

COMM-20600Social Media and Online Audiences

3

COMM-20800Strategic Communication

3

-
OR

MKTG-40200Public Relations

3

COMM-26000Business and Professional Communication

3

COMM-33000Public Relations Writing

3

COMM-33500Advertising Copywriting

3

COMM-34900Organizational Communication

3

COMM-40000Mass Media Law

3

COMM-45600Mass Media Research Methods

3

-
OR

MKTG-46500Marketing Research

3

COMM-46100Persuasion Theory and Campaigns

3

COMM-48000Mass Media Ethics

3

COMM-49800Internship

3

MKTG-20000Principles of Marketing

3

II. Electives (3)

Choose 1 course from the following or an advisor-approved elective:
COMM-30200Special Events

3

COMM-30300Advanced Publications Design

3

COMM-32200Sports Communication

3

COMM-33100Public Relations Case Studies

3

COMM-33300Global Media Communication

3

MKTG-30000Consumer Behavior

3

MKTG-30500Introduction to Social Media Marketing

3

MKTG-31500Advertising

3

III. Advanced Writing Requirement

The advanced writing requirement of the General Education curriculum is satisfied by successful completion of:
COMM-33000Public Relations Writing

3