MKTG-39300 Strategic Corporate Responsibility

Students will be exposed to the theories, frameworks and cases of Corporate Social Responsibility (CSR). We investigate "good practices" of companies who have implemented socially responsible strategies while maintaining or maximizing financial returns.  Students will develop their own repertoire of tools and implementation strategies that can be utilized across industries and sectors to set up CSR strategies that yield both financial and social profit.  Students will gain both a broad understanding of the issues within external and internal corporate responsibility, and deep vertical knowledge on industries of their selection.

Credits

1