Public Relations/Advertising / Bachelor of Arts

Total Credit Hours: 128
Major Credit Hours: 48

The Bachelor of Arts degree in Public Relations/Advertising prepares skilled, knowledgeable, and ethical communication professionals for 21st century careers.

The Public Relations/Advertising major is an interdisciplinary program for students interested in a career in a variety of strategic communications areas including public relations, advertising, social media management, and media relations. Students take coursework on the theory and practice of public relations and advertising as well as acquire essential skills in communication technology and research. The curriculum includes opportunities to learn the creative production of promotional materials, web design, and event planning.

Students also have the opportunity to work in campus media, to join the National Communication Association Student Club, and to join the Social Media Club as well as to participate in the department internship program. A minor in Public Relations/Advertising is also available.

Majors in Public Relations/Advertising may not double major in another Communication Department major unless they take a separate set of 4 upper-division Communication courses (12 credit hours) in the second major.

Degree Requirements

I. Core Courses (45)

10-108Writing for Media

3

10-114Publications Design

3

-
OR

10-382Web Design

3

10-180Introduction to Visual Media

3

10-206Social Media and Online Audiences

3

10-208Strategic Communication

3

-
OR

25-402Public Relations

3

10-260Business and Professional Communication

3

10-330Public Relations Writing

3

10-335Advertising Copywriting

3

10-349Organizational Communication

3

10-400Mass Media Law

3

10-456Mass Media Research Methods

3

-
OR

25-465Marketing Research

3

10-461Persuasion Theory and Campaigns

3

10-480Mass Media Ethics

3

10-498Internship

3

25-200Principles of Marketing

3

II. Electives (3)

Choose 1 course from the following or an advisor-approved elective:
10-302Special Events

3

10-303Advanced Publications Design

3

10-322Sports Communication

3

10-331Public Relations Case Studies

3

10-333Global Media Communication

3

25-300Consumer Behavior

3

25-305Introduction to Social Media Marketing

3

25-315Advertising

3

III. Advanced Writing Requirement

The advanced writing requirement is fulfilled by the completion of 10-330 Public Relations Writing with a minimum grade of "C."