MKTG-30500 Introduction to Social Media Marketing

This is an introductory course in social media marketing.  It discusses how to use the social media to market your company's services and products.  It defines what social media is and lists the different types of social media technologies available such as Twitter, LinkedIn, Facebook, Delicious, Digg, Myspace, YouTube, Yelp, Google, Flickr, Upcoming, Squidoo and Podcast.  The course discusses the process of developing a marketing plan using social media and also presents how to measure the effectiveness of social media and the ROI using a number of metrics.

Credits

3

Prerequisite

MKTG 20000