BSAD-39600 Entrepreneurship: The Lean Start Up

The fundamental activity of a startup is to turn ideas into products or services, measure how customers respond, and then learn whether to change or grow. In this workshop, attendees will be introduced to the Lean Startup management concepts and techniques. They will also experience and apply these concepts on hands-on exercises and simulation games. In short, you will walk out with a thorough understanding and working experience with how to start your business or develop a new product or service in a lean and productive way.

Credits

1