Degree Requirements
I. Core Courses (21)
II. Students must choose one of the four following concentrations: Convergence Journalism, Public Relations/Advertising, Corporate Communications, or Radio/TV/New Media.
A. Convergence Journalism Concentration (33)
1. Concentration Courses (18)
| 10-115 | Introduction to Convergence Journalism | 3 |
| 10-125 | Reporting | 3 |
| 10-206 | Social Media and Online Audiences | 3 |
| 10-287 | Copyediting | 3 |
| 10-496 | Entrepreneurship in Digital Communication | 3 |
| 10-498 | Internship | 3 |
2. Complete one of the following three tracks:
A. Track One - Newswriting/Reporting (15)
I. Required Courses
| 10-200 | Feature Writing | 3 |
| 10-410 | Advanced Newswriting and Reporting | 3 |
| 10-495 | Journalism Practicum | 1-3 |
II. Six credit hours from the following or advisor-approved electives:
B. Track Two - Online Journalism (15)
I. Required Courses
| 10-271 | Multimedia Journalism | 3 |
| 10-372 | Blogging and Mobile Media | 3 |
| 10-382 | Web Design | 3 |
| 10-410 | Advanced Newswriting and Reporting | 3 |
II. Complete three credit hours of practicum from the following:
C. Track Three - Broadcast Journalism (15)
I. Required Courses
| 10-210 | Introduction to Broadcast Journalism | 3 |
| 10-271 | Multimedia Journalism | 3 |
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| OR | |
| 10-353 | Field Production | 3 |
| 10-365 | Broadcast Writing | 3 |
| 10-452 | Advanced Broadcast News | 3 |
II. Complete three credit hours of practicum from the following:
| 10-422 | Radio Practicum | 1 |
| 10-423 | Television Practicum | 1 |
| 10-424 | Broadcast Journalism Practicum | 1 - 3 |
B. Public Relations/Advertising Concentration (33)
The Public Relations/Advertising concentration is an interdisciplinary program for students interested in a career in public relations, advertising, marketing communications or media relations. Students take coursework on the theory and practice of public relations/advertising and develop skills in research, media management, publicity, event management, and the creative production of promotional materials. Students develop skills in writing, layout and design, as well as the use of social media and the Internet.
1. Concentration Courses (30)
| 10-206 | Social Media and Online Audiences | 3 |
| 10-260 | Business and Professional Communication | 3 |
| 10-330 | Public Relations Writing | 3 |
| 10-335 | Advertising Copywriting | 3 |
| 10-349 | Organizational Communication | 3 |
| 10-461 | Persuasion Theory and Campaigns | 3 |
| 10-498 | Internship | 3 |
| 25-200 | Principles of Marketing | 3 |
| 25-300 | Consumer Behavior | 3 |
| 25-402 | Public Relations | 3 |
2. Three credit hours from the following or an advisor-approved elective or Marketing course: (3)
C. Corporate Communications Concentration (33)
The Corporate Communication concentration prepares students for careers emphasizing the use and application of communication theory and media technologies in the corporate setting. This program offers students the opportunity to develop their communication skills while learning how to design and develop the communication materials needed to meet the needs of a corporate client. This includes development of instructional design, promotions and training programs. This concentration offers students the opportunity to develop their leadership skills while also providing the technological and theoretical skills needed to perform as a director of communications or corporate media producer in this expanding field.
1. Concentration Courses (30)
| 10-206 | Social Media and Online Audiences | 3 |
| 10-260 | Business and Professional Communication | 3 |
| 10-264 | Corporate Media Technologies | 3 |
| 10-330 | Public Relations Writing | 3 |
| 10-347 | Leadership Communication | 3 |
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| OR | |
| 10-349 | Organizational Communication | 3 |
| 10-380 | Corporate Media Design and Development | 3 |
| 10-408 | Corporate Media Production | 3 |
| 10-461 | Persuasion Theory and Campaigns | 3 |
| 10-498 | Internship | 3 |
| 61-200 | Principles of Management | 3 |
2. Three credit hours from the following or an advisor-approved elective: (3)
D. Radio/TV Broadcasting Concentration (33)
The growth of the Internet and World Wide Web as well the ever-expanding channel selections offered the consumer has created a growing need for professional-quality content. The Radio/TV/New Media Concentration is focused on providing students the opportunity to build their skills in producing quality media productions for all forms of media. Students may choose to increase their technical skills in electronic media production, providing them the opportunity to develop mastery-level skills in media production or create programming through the more traditional Radio/TV/Film track which develops their skill in producing for the broadcast and film industry. The concentration enables the student to develop a portfolio of materials that are created through in-class assignments as well as giving the student opportunity to see their work published and broadcast by the student media at Lewis University.
1. Concentration Courses (18)
| 10-119 | Introduction to Radio | 3 |
| 10-220 | Introduction to Television | 3 |
| 10-202 | Broadcasting in America | 3 |
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| OR | |
| 10-333 | Global Media Communication | 3 |
| 10-382 | Web Design | 3 |
| 10-496 | Entrepreneurship in Digital Communication | 3 |
| 10-498 | Internship | 3 |
2. Complete one of the following two tracks:
A. Track one - Electronic Media Production (15)
I. Required Courses
II. Complete three credit hours of practicum from the following:
| 10-422 | Radio Practicum | 1 |
| 10-423 | Television Practicum | 1 |
| 10-424 | Broadcast Journalism Practicum | 1 - 3 |
| 10-490 | Online Multimedia Practicum | 1-3 |
| 10-494 | Digital Production Practicum | 1-3 |
B. Track Two - Radio/Television/Film (15)
I. Required Courses
II. Complete three credit hours of practicum from the following:
| 10-422 | Radio Practicum | 1 |
| 10-423 | Television Practicum | 1 |
| 10-424 | Broadcast Journalism Practicum | 1 - 3 |
| 10-490 | Online Multimedia Practicum | 1-3 |
| 10-494 | Digital Production Practicum | 1-3 |
III. The advanced writing requirement is fulfilled by completion of 10-480 Communication Ethics or 10-400 Mass Media Law with a minimum grade of “C.”