400

Applying Transformation tools, key concepts and ability to use basic analytical tools related to strategy, financial, economic, and marketing planning in a health care organization. Topics include revenues, costs, supply and demand, pricing, sales and advertising, and the development of products and services to meet market needs.

Discussion will include the internal operating environment of a health care organization, including the impact of current health care regulations, legislation, and advocacy. Topics will include governance role and structure and medical staff role and by-laws in relation to the healthcare organization. Organization and communication structures between patients, providers, and administration will be identified. Information systems, risk management, accreditation and customer satisfaction principles and tools will be a focus. Marketing and public and community relations will be explored.

Explores leadership theory and practice within the health care environment including issues such as emerging models of effective values-centered leadership, conflicts between individual value systems, ethical standards and legal considerations, and protection of the rights of patients, practitioners, and institutions. Research paper satisfies advanced writing requirement.

This capstone course emphasizes student participation, initiative, and integration of knowledge and skills gained throughout the HCL program. The focus of this practicum is service-learning. Service-learning is a way of learning through experience in which the student apply healthcare leadership skills by addressing community organization needs and contribute in a meaningful way to a non-profit organization.